Bannon, Carlson and... Liz Truss? A Look Inside the One-Time PM's Attempt for Make America Great Again

Liz Truss, began the inaugural episode of her YouTube show with a pledge to expose "the evil-doers" striving to weaken the UK, United States and European nations. Truss elaborated she would lay bare how an "worldwide alliance of liberal activists operate to subvert the democratic process and the public's choice."

"We will examine the political movement of Donald Trump and see how this can be achieved in Britain," she said. "Our guests will include the key figures of the Make America Great Again campaign."

Prior to the series premiere, there was one particularly enthusiastic supporter. "This marks the start of a sort of transformation," stated John Solomon. His media outlet Just the News will carry the former prime minister's new broadcasts.

Establishing Ties in the Conservative Media Landscape

Compatriot supporters, featuring a counselor supportive of Reform, assisted in her establish the Liz Truss Show. Its staging is competent, if somewhat rudimentary. The show has attracted a subscriber base of 10k in her initial seven days and her first episode garnered 67,000 views across the same period.

This marks a humble beginning, but in aligning with the journalist, the former PM is being entering a mature right-wing media network producing and amplifying Maga talking points. Central preoccupations involve alleged censorship by the traditional news outlets and a aim to remove a so-called administrative state – which she attributes her downfall to for the swift end of her disastrous time in office.

"Just the News is not widely recognized past the pro-Trump media sphere, but it does have gravitas there, largely because of Solomon, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Trump," commented Professor Alex Hinton, who has extensively researched the Maga movement.

A Controversial Partner

Her effort to transplant the pro-Trump media model to the United Kingdom has aligned her more closely to controversial figures such as Solomon.

He founded his media outlet after backlash after he was accused of pushing misleading narratives about Biden's anti-corruption work in the Ukraine, as well as disputed reports about the former US ambassador to the region.

Solomon's reporting were amplified across the pro-Trump outlets, with he appearing as a common interviewee on Sean Hannity's influential Fox News program. The former president personally promoted the journalist's work.

The journalist published the allegations regarding Ukraine in a set of articles for the political newspaper the Hill, where he was re-designated as an opinion writer when staffers raised concerns regarding his reporting. His claims were central in Trump's pressure for the Ukrainians to look into Hunter Biden and his father in that year. This pressure resulted in articles of impeachment against the president. The Senate later voted to acquit the commander-in-chief.

Shortly after he exited the Hill in October 2019, the outlet revealed it was carrying out a assessment of his columns relating to Ukrainian matters. It determined Solomon had cited questionable informants and said he "did not disclose key facts about key Ukrainian sources, such as the detail that they had been charged or were the subject of inquiries."

Joining the Network

His media appearances are a sign of the conservative ecosystem the former prime minister is entering. He talked about his endorsement of Truss's project on a program he presents on the conservative cable network, a conservative television outlet that is home to the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already interviewed Steve Bannon on a debut installment.

Through her association with this media figure, Truss has become a minor player in a broader ecosystem of pro-Trump platforms that frequently share and promote one another's material.

Solomon's own broadcasts have frequently included personalities such as Mike Benz, a conservative commentator whose arguments against the foreign aid agency was used by the tech billionaire as reasoning behind closing the government body.

A Cross-Border Foray

Even though her awkward delivery and career difficulties have invited ridicule at home, certain American analysts are taking seriously her efforts to revamp her image as a UK offshoot of the Maga media.

"One must regard individuals such as her as significant, even if you may not want to interpret them word-for-word," said a former Biden White House aide, who worked in the Obama White House.

"Observers witnessed how in 2024 Donald Trump leveraged that alternative press to disseminate his views. Without a doubt that ecosystem exports and influences conversation internationally. It appears quite apparent to me that the environment in the Britain are comparable to what enabled this parallel press sphere to flourish in America."

a political theory expert, said the internet-based conservative network was already exerting influence in the UK.

"Digital media knows no borders," he said. "There is a certain environment within which ideas travel – sometimes manifesting in radical ways and sometimes less so – but which is connected."

Professor Hinton said the expansion of the online right in the United Kingdom in recent times meant the "possibility to have a larger effect is considerable."

Global Goals

"Both Truss and Nigel Farage not long ago were featured at the the major conservative conference, where I observed they hit Make America Great Again rhetoric ahead of the {king of Maga|

Louis Torres
Louis Torres

A seasoned gaming journalist with over a decade of experience covering industry trends and game development insights.